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The real estate market moves fast! For buyers, sellers, and, most importantly, agents.
Lyon Stahl recognised that to sustain high performance, they needed to deliver continuous learning and robust training programs.
The challenge was ensuring alignment between that content and the problems real estate agents were facing on the ground.
Unfortunately, they just weren't getting the learner engagement to make that happen. Faced with a 9% engagement rate in training, they needed to address some key issues:
These challenges often left agents feeling frustrated, leading to delays in ramp-up time and a perception that training was a time-consuming burden, rather than a valuable resource.
To deliver that structured learning approach, Lyon Stahl used the Pathways feature in HowNow.
Guiding agents through their training in a logical, step-by-step method, Pathways made it easier for agents to follow a clear progression.
Each chapter had to be completed before moving on, ensuring no critical steps were overlooked.
The friction that previously impacted the training process went out the window too, with agents finding it easy to find and complete their required modules.
Working closely with our Customer Experience Team, Lyon Stahl developed a tailored plan that addressed their unique challenges and fostered continuous development without content managerial involvement.
"HowNow's Success Team was incredibly helpful. They were always there to answer our questions, no matter how many times we needed help. Their hands-on approach made it easy for us to implement everything." Jazzmine Zubia, Client Service Coordinator.
Lyon Stahl saw their learning adoption rate skyrocket from 9% to 100%!
The structured pathways didn't just facilitate a more efficient learning process for agents in HowNow, they also significantly reduced the time managers spent answering repetitive questions.
Managers were able to reclaim valuable time, enabling them to focus on the higher-level tasks and strategic initiatives that drive business growth.
"It's been a culture shift—people are searching for answers on their own before asking us. This has cut down the time to find solutions and helped them act more swiftly." Tyler Caldwell, Sales Manager
Just as importantly, the shift in training culture was noticeable.
Agents began to see the value in their training programs, with many reporting that the structured learning was more relevant and easier to integrate into their daily routines.
By leveraging HowNow's Pathways and working closely with our Customer Experience Team, Lyon Stahl successfully transformed their learning ecosystem.
The result was not only a dramatic increase in engagement but also a more empowered and capable workforce, ready to excel in a competitive market.
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