Let’s be honest... How much of your training budget is spent on courses that don’t move the needle? You know the ones where people complete them, maybe even smiley faces in the feedback, but nothing really changes back in the workplace.
It’s a frustrating cycle. You’re investing time, money, and resources, but you’re not solving the actual business problems staring you in the face. Sound familiar?
It’s time for a shift. A big one. We need to move from simply delivering courses to building genuine capabilities. And the model that makes this possible is called the Learning Flywheel.
Think of it as moving away from a one-and-done training event and towards a continuous, engaging cycle of growth. It’s made up of two powerful loops that work together:
The magic happens when these two loops connect, creating momentum that makes your learning culture smarter and more effective with every turn.
So, how do you make this more than just a pretty diagram? You focus on action.
1. Ditch the ‘Final Exam’ for Real-World Practice
Forget testing just for a score. We need to use tests to help learners practise. Create safe environments (like our HowNow Guru) where they can simulate a tough negotiation or a tricky customer call. It’s not about pass or fail; it’s about building muscle memory and confidence.
2. Listen Like Your Strategy Depends on It (Because it does)
Feedback isn’t just a nice-to-have; it’s the fuel for your flywheel. You need honest feedback from the learner on two things:
This isn’t just feedback for you; it’s crucial feedback on the course design and its real-world impact.
3. Embrace ‘Always-On’ Improvement
The biggest mindset shift? Keep testing what you put out. Your first version doesn't have to be perfect, it just has to be a starting point. The more feedback you gather, the faster you learn, adapt, and solve the business challenge you set out to tackle. It’s about being agile and responsive.
The old way of training is a leaky bucket. You pour resources in, but the capability and the impact just drain away.
The Learning Flywheel plugs the leaks. It creates a self-reinforcing system where learning is applied, feedback is heard, and content gets better and more relevant every single day. It transforms L&D from a cost centre into a vital, problem-solving engine for your business.
So stop just delivering courses. Start building capabilities.
Fancy seeing how the Flywheel can work for your team? Book a demo with us to see HowNow in action and turn your learning into measurable business results.
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